University of the Pacific Stockton, CA, USA
Aug 19, 2017Full time
Position Summary Information Primary Purpose Under general direction of the Associate Vice President of University Marketing and Communications with dotted line reporting to the Assistant Vice President and Executive Director for Career Development, the Marketing Manager for the Career Resource Center (CRC) is responsible for development and implementation of marketing and communications strategies that promote and enhance utilization of the CRC and its many services, programs, and resources. As the marketing leader for the program, this position is focused on promoting the CRC externally with employers and senior officials in community and regional organizations and internally with university leadership, faculty and staff. As the CRC's chief storyteller, the Marketing Manager develops the narrative and disseminates the myriad career success stories of Pacific students and alumni through a strategic marketing and communications program that leverages multiple communications platforms. Essential Functions Develops, executes, and manages a comprehensive strategic marketing and communications program for Pacific's Career Resource Center (CRC) to help increase awareness of and utilization of the CRC. Develops a range of marketing and communications strategies and leverages the university's platforms (web, social media, print, video, audio, photography) to support the CRC's mission to connect students, alumni and employers, in alignment with the university's marketing and branding initiatives. Develops strategies for and oversees CRC's website and social media and digital platforms, creates specialized designs, websites and web pages, images/graphics, and front-end user interfaces. Measures results of web and social media campaigns and improves the content and quality to increase the effectiveness of the CRC's marketing initiatives. Develops, designs and executes marketing campaign components including various print and digital materials such as brochures, fliers, handouts, and posters, working from concept to completion to inform, educate, and support a variety of CRC stakeholders. Leverages expertise in videography and photography to inform and engage important stakeholders. Also responsible for building and overseeing and growing existing archive of digital assets. Develops and cultivates strong collaborative relationships with senior leaders, administrators, faculty, staff and students throughout the university and in the community to raise awareness of the CRC, deepen engagements, and garner support for marketing initiatives. Works with the university's schools and colleges, University Development and Alumni Relations, and Office of External Relations to leverage and coordinate outreach efforts to students, alumni, employers and community organizations. Identifies and cultivates relationships with leaders and others throughout the university to serve as subject matter experts and ambassadors to help disseminate and promote the CRC and its successes. Stays abreast of employment trends and opportunities and uses this information to inform marketing and communications content and efforts and seek out and cultivate effective employer and community relations. Effectively captures and uses content and imagery within the university's branding guidelines and editorial standards to enhance the brand in support of the university's mission and vision. Performs other related duties as assigned. Minimum Qualifications Education/Work Experience/Certifications: Bachelor's degree, 4 years experience in marketing-communications strategy and development in higher education, nonprofit or cause-related marketing, fundraising or related field. Corporate experience will be considered. Preferred Qualifications Master's degree preferred Experience working with high-level administrators and other senior leaders Strong collaboration and negotiation skills including ability to persuade and influence others Experience in developing strategic marketing and communication plans with measurable outcomes Demonstrated ability to take initiative, make independent decisions and exercise sound professional judgment in the performance of areas of responsibilities. Demonstrated experience working with minimal direction in complex, matrixed organizations. Demonstrated ability to cultivate strong relationships with university leadership, faculty and staff and the capacity to work as a contributing member of a team. Demonstrated ability to cultivate strong relationships with employers, senior officials in community and regional organizations and other CRC stakeholders. Demonstrated ability and maturity to work with ambiguity and use sound judgment in decision making. Outstanding writing, editing, grammar, proofreading and presentation skills. Demonstrated expertise in the production of web content, videos, photography and other promotional materials, including experience working with a CMS. Demonstrated experience using social media channels, including developing campaigns and content with measurable outcomes; great storyteller Strong technical skills and familiarity with Adobe and Microsoft environments including PhotoShop and Illustrator, as well as experience with Word Press. Demonstrated experience providing direction to others in a creative environment. Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion. Ability and willingness to work non-traditional office hours, evenings and weekends, as needed. Physical Requirements The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Requires extended periods of sitting and repetitive hand/wrist motion while using computer keyboard and phone. Occasional standing, walking (or "walking across campus," if applicable), climbing stairs, bending, stooping and reaching. Occasional lifting up to 25 pounds. Work Environment/Work Week/Travel Work is primarily performed in a standard office environment. Work performed during standard business hours. Background Check Statement Applicants who are selected as final possible candidates must be able to pass a criminal background check AA/EEO Policy Statement University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression or mental or physical disability.